Overview
What happens when Australian wine takes an Italian lover
SOFI Spritz has developed a range of wine based cocktails inspired by Italian classics: The Veneto Spritz -> SOFI Spritz Blood Orange & Bitters The Hugo Spritz -> SOFI Spritz Lemon & Elderflower The Bellini -> SOFI Spritz White Peach & Ginger
SOFI is positioned to address three key trends: 1. Health & Wellbeing, 2. Convenience & 3. Premiumisation.
SOFI delivers a compelling value proposition to consumers while maintaining attractive margins across the supply chain secured by a tax cost advantage and a persistent oversupply of Australian wine.