Overview
Phyba Performance
CrossFit Games Champion James Newbury, 5x Fittest Man in Australia, founded Phyba to redefine sports nutrition. His switch to plant-based led to his greatest athletic achievements, proving elite performance on plants.
Responding to the plant-based community's search for elite-level supplements, James created Phyba to fill a crucial market gap. Built on gut health research, it delivers the premium plant protein athletes need for peak performance and microbiome health.
Phyba redefines sports nutrition with whole-food formulas for peak performance, gut health, and longevity. We empower athletes with clean, plant-based supplements while aiming to lead Australia's sports nutrition market.