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As our customers have grown up, so have we. Along with Whole Kids, we’re now focused on a new generation of healthy eaters with two new brands: Just Add (babies) and Offbeat (youth). Brands created to meet global trends in high-growth market segments.
For 18 years we’ve transformed kids' snacking habits with our award-winning brand Whole Kids, helping them ditch the junk by creating healthier, tastier options. In the past 12 months Whole Kids sales have increased by a massive 77% in Woolworths alone.
With revenue up 45% (1H22 v 1H21) and over $23 million in revenue over the past 5 years, it’s no wonder Aussie families love our products and our brands. We’re a purpose-led business at the forefront of food innovation and sustainability. Come join us!